Strategy Consultancy

Adidas made its choice and went all in.

Our client adidas is well known for its speed, setting trends, and a close connection with its customer base. We helped adidas identify, develop, and implement a holistic sustainability strategy for retail, to continue to stay ahead of the game.

product, planet& possibilities!

GREEN GEN | Adidas | Projects | Strategy Consultancy | Steps

Sustainability transformation steps

  • Hosting of an internal digital workshop on “Sustainability in Retail” with stakeholders from different business units & departments, sustainability, procurement, and retail markets
  • Identification of the biggest fields of action for adidas, and defining a common vision for the company
  • Bringing together all relevant internal stakeholders, and guiding them through the change process for more sustainable retail marketing
  • Creation of a comprehensive retail marketing guideline that provides the blueprint for all future adidas retail campaigns – inspirational, data-backed, and trackable – and is now used as standard within the adidas campaign development process

Next up in our collaboration

  • Long-term CO2– and waste-reduction strategy with corresponding KPI tracking and a reporting software solution
GREEN GEN | Adidas | Projects | Strategy Consultancy | Collaboration

Want to embed sustainability in your retail and event marketing?

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