BREUNINGER
Strategy Consultancy
Transforming shopping experiences with allstakeholders involved
Germany’s leading luxury department store collaborated with LIGANOVA to elevate its sustainability game for its VM campaigns. The ultimate goal was long-term sustainable transformation, to reduce the CO2 impact of such projects while ensuring an outstanding brand experience and developing Breuninger’s reputation as a sustainable brand. We delivered coordinated short- and long-term action steps focusing on the biggest levers for change, and involving all project stakeholders.
Sustainability transformation steps
- Calculation of the CO2 footprint of a representative campaign project to identify the biggest optimization potentials
- Creation of a common long-term vision and unification of the objectives of all stakeholders
- Identification of the most impactful fields of action
- Creation of a project map and definition of first actionable steps
