Nespresso
Green Campaign Cycle
Our holistic solutions cut each campaign’s carbon footprint by two thirds, while delivering an exceptional brand experience.
We helped our long-term client Nespresso make their 2021 and 2022 Festive campaigns more sustainable with our unique combination of data, consulting, and optimization solutions.
These campaigns required worldwide distribution and, therefore, shipping proved to be the main driver of CO2 emissions (72% of total CO2 impact).
Our sustainability optimization strategy focused on minimizing this impact.
66%
CO2 saved comparedwith similar retail campaigns
LIGANOVA’s Sustainability transformation steps
- Using more renewable materials for the main elements, which reduced material CO2 emissions by nearly 98% (compared to the initial design briefing)
- Using lightweight materials, which reduced the shipping CO2 footprint by 65% (compared to the average industry benchmark)
- Implementing a modular design approach that allowed for flat packing while requiring minimal additional set-up time
- Partnering with climate neutral shipping partners only
The campaign attracted global attention, with internationally acclaimed retail design magazine Frame shortlisting the 2021 Nespresso Festive Campaign window for “Shop Window of the Year”.
