Green Campaign Cycle


Delivering best-in-class campaigns designed with sustainability in mind

Retailers are actively seeking sustainable solutions. Increasing regulation aims to reduce emissions originating from buildings and interiors, while ever-more conscious consumers base their buying decisions on a brand’s sustainability actions.

Retail marketing remains a key sales driver. We elevate your retail campaigns to the next level by taking a sustainable approach to every step of the journey.

Why? Because eco-conscious products are no longer enough on their own. To deliver on your brand promise, they must also be presented in a sustainable setting. With Green Campaign Cycle, LIGANOVA adds a new, conscious layer to retail marketing.

By introducing a set of tools and measures along the value chain, and reducing the project CO2 footprint while controlling costs, we maximize your brand impact.

Our approach to sustainable retail and window campaigns

In order to ensure efficient and impactful project results, we focus on four fields of action.


1. Our sustainability design teams work according to the circular design principles of the Ellen MacArthur Foundation: design less, design for long-term value, design efficiently, and design with the right materials.

2. We generate efficient and scalable solutions by utilizing standardized operational processes and tools developed by our sustainability experts, which provide guidance, focus and inspiration to our project teams.


3. Our teams draw on data solutions throughout the project process to aid sustainable decision making. We pair CO2 insights with financial figures, allowing you to make data-driven sustainability decisions while also controlling costs.

4. The execution of international projects requires multiple suppliers around the world. We work with a vast international network of partners that meet our high sustainability standards and create outstanding results.


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